About Leftlane
Leftlane is a full-service cultural marketing agency, dedicated to driving authentic connections between brands and diverse audiences. We go beyond campaigns—we craft movements that shape culture, foster inclusion, and deliver measurable impact.
Our Founder
Michael Barclay II is a globally recognized leader in cultural and experiential marketing with a proven track record of driving success for brands, companies, and events. As the Executive Vice President of Experiential at sundial media group, he led the ESSENCE Festival of Culture to its 1st and 2nd highest-selling nights in its 30-year history, celebrating the Global Black experience and fostering cultural and economic advancement. Now as CEO of Leftlane Marketing, Barclay brings this expertise to his own agency, crafting impactful, culturally resonant campaigns. A Cannes Lion and Clio Sports Bronze Award winner, Barclay is celebrated as an Industry Innovator by BizBash and a thought leader who inspires audiences and builds award-winning teams.
Services
STRATEGIC PLANNING
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Fully Integrated 360 Campaigns
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Lifestyle and Consumer Engagement Programs
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Retail and Shopper Marketing
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Influencer Marketing Activations
IDEATION
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Short and Long Form Content Development
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Live Event and Experience Design
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Social Media Planning
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Custom Technology Development
EXECUTION
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Full Service Activation Management and Execution
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Vehicle Leasing/Mobile Tour Solutions
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Event Staffing and Management
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City Permitting and DOT Compliance
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Talent Booking and Management